Step back to 2019. It doesn't seem that long ago really. It was the year Donald Trump was impeached. It was the "Year of Protests" for the nationals of Hong Kong as they fought to overcome further Chinese rule. Billy bloody Ray Cyrus rocketed back into our lives with Lil Nas X and their banger "Old Town Road" and every NBA superstar went bunta hoping they'd been name dropped in Travis Scott's track "Sicko Mode".

It was also a world where the QR Code was as close to dead as you'd seen as technology wizzed past it's ears like a Randy Johnson fastball where the batter had taken too long to get into the batters box. Near Field Tech was the hot new thing, everyone had a Samsung or iPhone that could take advantage of proximity to get their digital needs where they wanted. The Digital Doctor was hovering to administer last rites to the QR.

Then a little Wet Market in Wuhan, China stepped in and put into action something that would turn the world upside down, and it saved the QR Code from it's slow slide into irrelevancy. Talk about a second coming! Billy Ray like you could say.

All of a sudden were weren't allowed within a metre of anyone. We'd been force to mask up like Batman from the Ghetto (I get the irony here). Socialites and Trophy Wives started hoarding K-Mart plates and had bag parties that were definitely NOT to swap Chanel's. We were in lockdown and our ability to live a life was now literally at arms length.

And the world needed a sanitary saviour for us to connect, to access, to

The QR Code's time in the spotlight is here! 

What the CoVID Pandemic did was help the non-digital world understand that you need to get your customer from non-digital to digital as quickly and as easily as possible and the best method was the QR Code!

Simple to implement, foolproof enough that even digital no-ones (the elderly) could figure it out, the QR Code made life easy for us. Easy for consumers and far easier for businesses.

Now in 2024, if you're not using QR Code's as a part of your marketing or customer experience strategy, you're miles behind and actually putting your marketing spend & revenue at risk.

All of your marketing material will have your email and website addresses, of that I have no doubt.

But a user has to type in to their search engine that URL, that action alone puts you back into the playing field with your competitors.

A QR Code takes your customer directly to where you want them, much quicker and will no chance of getting lost or getting stolen by a competitor.

If you've not got a QR Code strategy, its time to reach out to Click Zoo to get you sorted. It's cheap and it's the number one tip we have for non digital marketing activities.

Thanks, Adrian @ Click Zoo

PS: Sense check yourself here. Pull out a business card of yours (or someone else). Imagine you've got a QR code on the back, track how long it would take you to scan that QR code and hit the website you want. Now track how long it takes to enter the URL of the same website into your phone. I'll go with 10 seconds more at least. Do you get to the same place straight away? Could a competitor stick a Google Ad in front of you to steal you from your destination? A QR Code is effectively Idiot Insurance for your business. It's a risk prevention strategy to maximise your marketing dollars. Pretty simple win for your business really.