The unique location of Phillip Island, combined with the poor digital presence of it's local competitors meant instant awareness through the creation of new village profiles on established Third Party Providers such as RealEstate.com.au, Villages.com.au and Downsizing.com.au
These partnerships meant instant number 1 positioning on search results which translated to immediate calls and enquiry.
Taking advantage again of the low digital penetration of their local competitors, Click Zoo created an SEO focussed strategy well in advance of the communities Sales Launch. This translated into incredibly low cost leads, as well as have a degrading effect on the ranking positions of its local competitors.
Heavily localised targeting within 10kms of the new location, combined with highly emotive imagery and video, led to record levels of pre-launch enquiry for nurturing.
The timing of the lead generation was strategically placed to take advantage of holidaying traffic to the region which further compounded the success of the strategy and drove new leads during the campaign as low as $17!
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