600%+ Growth in Enquiry since 2021!!
Click Zoo's expertise has quickly established Lifestyle Communities as the leading digital experience for Over 50's community developers in Australia.
Click Zoo revitalised Lifestyle's website design, customer experience, integrated a new CRM and Marketing Platform (Salesforce/Marketing Cloud) and led an incredibly successful lead acquisition strategy and a highly effective enquiry nurturing process via Email and SMS.
Within 6 months of partnering with Click Zoo, enquiry increased by 75% across all channels, establishing Social Media as a primary growth area.
By 2023, Lifestyle Communities enquiry channels are now reporting growth since 2021 for:
* Organic Website Enquiry - up 85%
* Social Media Enquiry - up 718%
* Search Engine Marketing - up 366%
* Third Party Enquiry - up 117%
* Total Enquiry has now increased OVER 600% since Click Zoo began working with Lifestyle Communities!
Click Zoo managed the redesign and re-platforming of Lifestyle Communities website to introduce a modern design philosophy focussed on showcasing the unique and successful housing and community model for Over 50's that Lifestyle Communities offers.
Moving from Wordpress to CraftCMS with the support of web development company Honest Fox, the Lifestyle Communities website now incorporates Salesforce automation, 3D Virtual Home Tours from Turbo 360, the latest Masterplan technology in conjunction with Adelaide based company, Mapovis, and in July of 2023 launched the ability to Reserve a Home, a first for any Retirement Village operator in Australia.
The redesign also included a significant increase in Search Engine Optimisation investment with a particular focus on Local SEO to allow Lifestyle Communities to grow their brand into the western suburbs of Melbourne where the master brand has struggled for penetration.
Throughout 2023, Click Zoo rolled out the integration and setup of Salesforce's Marketing Cloud technology to operate the marketing and automation stack for Lifestyle Communities enquiry.
This included a new AI assisted and highly engaged Welcome Journey that educates and warms new enquiry via Email and SMS Marketing.
Click Zoo also created a Re-Engagement journey to re-warm disengaged enquiry. The combination of these efforts saw an Open Rate of almost 3x the Market average and more importantly saw a dramatic uptick in answered calls for the Lifestyle Communities sales team and a TRIPLING of sales appointments from FY21 to FY23.
Within 18 months, Click Zoo took Lifestyle Communities from a offline, digitally naive business, to holistically digital focussed organisation, running highly successful digital marketing strategies, focussed on automation and scale, that saw enquiry increase by over 600% and sales appointments to grow by almost 300%. The Lifestyle Communities digital brand is now the benchmark that the likes of Stockland, Lend Lease, Ingenia Lifestyle and other operators now follow.
The three key strategies that drove continued results growth....
Cost Plus Social Media Marketing
In 2021, Click Zoo began managing lead prospecting to build top of the funnel enquiry and separating from their previous Cost Per Lead agreement with another agency.
This not only reduced the cost per lead SIGNIFICANTLY, but allowed a focussed strategy that increased leads from this channel to over 1000 new leads per month.
Significant testing and segmentation also drove improvement in conversion to sales appointment, thanks also in part to the move AWAY from a dedicated landing page, to using the Facebook Lead Form AND immediate hand off to an experienced outbound call centre.
New Salesforce Marketing Cloud utilising SMS and Email Nurturing
Click Zoo managed the implementation of the Salesforce, Marketing Cloud and Salesforce Personalisation which delivered higher Email and SMS Open Rates, increased Click Thru Rates and behaviour data that now identifies the hottest leads for each sales team member to contact.
Marketing Cloud was also used for Re-Engagement to increase long term value in their Ad Spend, where customers aren't ready to engage with the sales team immediately.
This Re-Engagement sees open rates of over 50% and click through rates to the website over 10%.
Data based analysis leading to better conversion & lower costs
With the implementation of the new CRM - Salesforce, plus the increased volume of Social Media leads, the amount of newly available data has allowed Click Zoo to create key segments.
In turn, the lead generation and conversion to sales strategy developed into a NINE segment prioritisation strategy.
Ad Spend was then partitioned to the higher converting targets of Couples & Single Females, with a clear age demographic of Over 60 being the most successful.
This has allowed reduced spend in the Over 50 and 55 segments, and is now driving a lower cost per lead and cost per sale.
With over 20 years of experience in growing small and big businesses success through digital marketing channels, Adrian formed Click Zoo to work closer with great people looking to expand their small business success.
"I love working one on one with our partners, helping them build their business so they can sleep easier at night knowing their growth is in good hands. Click Zoo is a business model that only succeeds if our partners succeed and I'm very happy to say that it's the case for all of our partners. Makes me very happy!"
With over 20 years of experience across all digital marketing channels, Click Zoo has a proven track record of driving PROFITABLE growth. With experience managing ALL facets of digital marketing for small and big business, our no nonsense approach to building your business is DEFINITELY worth a casual chat.
Let's see what we can achieve for you!
